Account-Based Marketing 101: Avoid These First Campaign Mistakes


Account-Based Marketing 101: Avoid These First Campaign Mistakes

Starting an account-based marketing (ABM) program for your company? Learn how to avoid common mistakes and succeed in your first campaign.

Account Based Marketing Strategy

Account Based Marketing also takes a broader view of marketing than just getting leads. One of the best ways to get the most money out of your biggest clients is to market to them to encourage upselling and cross-selling.
The pros of account-based marketing
Account-based marketing is becoming more and more common for B2B companies that want to
work with bigger clients. Account-based marketing has many advantages over other marketing strategies for businesses that want to sell to large accounts with long sales cycles and big deal sizes.
Personalization in marketing
Instead of using a generic strategy, marketers create personalized messages for their target accounts by using the information they already know about their target audience to tailor the
creative materials of their campaign to the specific needs and traits of their target audience.
#marketing #easymarketing #business #accountbasedmarketing

Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Aysun Ibadova
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev

5 Great ways to use video in your Account Based Marketing Campaigns

Video is the most popular form of content and we outline 5 ways to utilize video content for your account-based marketing campaign.


Account-Based Marketing: 5 Steps to Get Started

Whether you have an existing account-based marketing program or are just getting started, here’s 5 steps to get you off on the right track.

Get Your ABM Started Right & Learn:
* How to analyze your customer base
* Identify the best customers
* Use that intelligence to expand your focus list
* Ranking your accounts and contacts
* How to engage with this list




DiscoverOrg enables direct connections with key prospects, giving sales, marketing, and staffing pros the ability to find, connect, and sell their targeted prospects.


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Account Based Marketing 101: A Marketo Case Study